No business, no matter how small, should neglect the powerful impact of digital marketing. Even for B2B, having a highly-converting landing page can help increase their lead acquisition. And, if you are still managing a traditional brick-and-mortar store, keep in mind that offline commerce channels are expected to have a 20% drop in global revenue by 2021. All of these numbers tell you that it's time to learn about digital marketing and how to apply it to your business.
If you still don't have a company blog, you are missing out on an effective medium to build your brand authority and increase traffic. Content marketing can help find your target audience and help solve their problems through informative blog posts, you are establishing yourself as a trustworthy and knowledgeable go-to source when it comes to the niche that your business is targeting. Prospective customers will feel more inclined to press the buy button if they trust your brand authority.
If you don't have the time and resources to do search engine optimization (SEO) yourself, consider hiring an SEO firm. SEO involves strategically using keywords, meta tags, titles, backlinks, etc. to improve the visibility of your website in search engine results. The higher you rank for a specific keyword, the more organic traffic you'll get to your site. SEO involves a long-term plan and depending on the difficulty level of the keyword, it may take some time to see the results.
If you want instant traffic, go with pay-per-click (PPC). Advertisers pay Google or Bing for every click on their ads that leads to their landing page. There are a lot of metrics to track and parameters to manipulate in PPC, so again, summoning the help of a PPC company can help you save on advertising costs in the long run. They know how to tweak your ad, landing page, and bidding price to increase your click-through rate and ad relevance score, which in turn will decrease your cost per conversion.
If 3.484 billion people on earth are using social media and you are not tapping into them, you are losing out to your competitors. Social media marketing can be free in the form of a well-managed Facebook, Instagram, or Twitter account with lots of following and interactions or paid in the form of a Facebook Ad or Promoted Tweet campaign.
The popularity of social media platforms has given birth to a new form of digital advertising through social influencers. Notice how much more likely you are to follow the advice of someone you like, preferably your idol. The same is true for influencer marketing. You'll pay popular Youtubers or Instagram stars to promote your product or service to their huge following and measure the conversion rate. This method can boost sales through the roof if done right.
Instead of promoting the business yourself, why not leverage the power of the crowd to your advantage? Affiliate marketing is all about having someone else promote the product you are selling. The catch? The person will get a small commission on each successful purchase.
Above are some popular forms of digital marketing that can help anyone build a successful online business. Since the learning curve is steep for most people, why not hire a digital marketing firm to help you and use your energy to focus on the main business instead? Find your next digital marketing partner with WhatBench and get reviews from some of the top review sites in one place along with firms WhatBench Score, a quick look at how a firm stacks up with all reviews considered.