Before choosing a Digital Marketing firm, be sure that the company is a good fit for your needs. Asking the right questions before selecting a digital marketing firm can help you avoid the pitfalls of working with a company that can't meet your needs.
Search Engine Optimization (SEO) is how search engines rank a website and decide where it should show up in search results. Having a solid SEO plan can help your website get noticed by the right customer at the right time.
Keywords are an essential part of SEO, but they are only useful when used correctly. Keywords and relevant content are vital for your website to rank well in search engines, attract the right traffic, and add value to the site.
Ask about the advertising methodology used. The inbound methodology is a popular and effective marketing strategy that many companies successfully utilize to increase customer satisfaction. The inbound method relies heavily on the belief that genuine customer interest, meaningful content, and great customer experience will lead to a positive, long term business-customer relationship. Content marketing and blogs are a valuable part of SEO and inbound marketing.
Pay Per Click (PPC) advertising is a popular form of digital advertising in which you pay a fee each time the ad is clicked. PPC firms can help you develop an advertising strategy that reduces overall cost and attracts interested visitors to your website.
Be sure to choose a company that provides the services and skills you are looking for, not merely a company that is trying to sell you their assistance. Ask the company if they offer other services as well. Successful marketing and advertising is a complex process; consider the full scope of your project and if it requires other services (such as web design). It’s also important to understand what platforms they’re working with. Often times we say PPC and aren't’ specific with which channel we want to use. While Google is the most common, there’s also Bing, programmatic, and others that can be beneficial to companies digital marketing strategy.
Ask the digital marketing firm about their pricing and package options. It's essential to get an accurate quote for the scope of your project. Find out what the cost of each service is and if there are deals for bundles or packages. Reputable companies will be upfront about their pricing options. This last part might be obvious too, but make sure to check and thoroughly go through the agreement. Things like cancelation policy and term limits should be clearly addressed as well as specific deliverables that you should expect from the digital marketing team.
The marketing agency should be able to discuss the plans for your project in detail. They should be able to discuss the tools, strategies, deliverables, timeline, and communication frequency. The company should be able to provide information about each step of the project and the anticipated results.
Ask the agency if they have previously worked on a project similar to yours and what the outcome was. In particular, ask about the statics of how their services helped the client. What was the percentage of website traffic that increased? Did the increase in website traffic correspond to increased sales and repeat customers? Inquire about the lessons the marketing agency learned through the previous project and how that knowledge may help them with your project. While every campaign and digital marketing push will be different, they should be able to give you a good idea of performance in the past.
Explore digital marketing firms on WhatBench to find the right agency for your needs. Our WhatBench score allows you to quickly assess the quality of their past work by combining reviews from across the web in one quick and easy to search place so you can get to work asking the hard questions to find your next digital marketing partner.