How IT Firms Can Help Boost Your Conversions

When a customer visits your online business and likes something, it's your job to make sure they buy. In most cases, telling the customer how great the product does the trick, but In others, you need to do a lot more. Partnering with key IT firms can help you boost conversions by providing your customers with a better experience and harnessing the latest technologies to make sure customers are aware of your products or services.

There are numerous factors that could be affecting your conversions and a firm that specializes in boosting conversion rates can help you iron out these issues and help make your online business a success. Here are some different specialties you can hire to help boost your conversion rates.

Optimizing SEO

Before you can boost your conversions, you need to get people to notice and visit your site. One of the most effective ways of achieving this is through Search Engine Optimization (SEO).

By improving your SEO, you can make your website more visible by having it ranked higher in the SERPs. However, this is easier said than done. SEO comprises numerous factors that work for a common goal. Choosing the elements that will have the most impact on your business requires a professional eye that will analyze your business and determine the adjustments that will provide the best results.

If you decide to work on your SEO, working with a reputable SEO company is critical. A good SEO campaign will ensure your website is following best practices to give you the greatest likelihood to rank for the keywords you most want to show up for.

Tweaking Your Website for Better Conversions

Your website is your greatest weapon when looking to attract and convert traffic into customers. However, factors like slow loading speed, non-responsive web designs, and a difficult to use layouts will turn potential customers away in an instant.

A web design company can help optimize your website to provide an excellent experience for all visitors. Considering that over half of the online traffic uses mobile phones, the website has to be responsive to cater to mobile users as well.

Retargeting to Your Customers

You may have poor conversion rates because you're product has a long sales cycle and customers are forgetting about you. In this case, a strong retargeting campaign is key to keep up awareness and help drive conversions from returning visitors. Typically, you would retarget on a marketing platform like Google Ads, using display or YouTube advertising, but without the know-how and expertise you may soon see your retargeting efforts underperform your expectations.

Hiring a digital marketing company or PPC firm that specializes in retargeting and remarketing to clients is a great option here to make sure your campaigns are using the most up to date strategies, and your marketing budget isn’t going to waste.

Conversion Rate Optimization

This is another digital marketing approach IT firms use to help businesses boost conversations. Conversion Rate Optimization (or CRO) is most effective if the business is receiving traffic but the conversion rates are low. With the help of a CRO firm, you can optimize your website to enable people visiting to take action. 

The firm will, among other things, design and modify certain elements of your web pages, use contrasting colors to make calls to actions stand out, remove automatic page sliders, and add videos, among others.

Just like SEO, CRO requires a bespoke approach. The firm will carefully audit your site before determining which tweaks to apply to your website.

Do Your Research

With the intense competition and easy access to alternatives online, you need to give your business the best opportunity to make a lasting impression and a sale on the first opportunity. It's imperative to ensure you research what type of company you want to work with and check their reviews before making the decision to hire. With WhatBench you can quickly and easily find reviews of IT firms from around the globe and find the one that best fits you quickly and easily.