Augmented Reality (AR) and Virtual Reality (VR) are changing the way people engage with content. More fundamentally, the technology is also changing business objectives and allowing businesses to be more immersive and cost-efficient.
Previously, both technologies were commonly used in gaming and entertainment. But, businesses like Walmart and others have found captivating ways to incorporate the technologies in their processes and objectives.
Some ways that AR and VR have been used and can be used by businesses to fulfill objectives include:
AR and VR are proving to be vital tools in education and training among companies. With VR and AR, companies can now recreate a life-like environment for their employees to train and learn to ensure proper preparation and awareness in different scenarios. For instance, Walmart used VR to recreate the craze that surrounds the Black Friday sales to prepare its staff.
Through VR, trainees could experience the long queues and confusion that comes with the annual sale and adjust accordingly.
This technology allows the business to recreate a life-like environment to suit the purpose of training. What's more, there is no risk whatsoever to the business, and the costs are minimal.
Retail businesses can use commercial VR applications to understand the patterns of customers and the products or areas that attract the most attention. This is achieved by using heat mapping technology paired with a virtual environment to overlay the information. The data collected can be used by retailers to improve signage, layout designs, and displays to enhance customer experience and increase spending.
VR and AR technologies can also be used to help shoppers explore and understand products better. Brands like IKEA have used VR and AR to help customers experience a virtual reality kitchen and help customers choose furniture and kitchen features that would work in their homes.
Businesses in the automotive sector can benefit from the simulation that VR and AR technologies have to offer.
The technology can be further enhanced to allow car owners to get life-like information on how to conduct simple repairs and maintenance on their vehicles. This has already been achieved by Hyundai which rolled out its AR owner's manual smartphone app in 2015.
Using AR, even inexperienced drivers can identify problems and fix them using step-by-step guides. This allows the business to be effective and efficient. There are opportunities to monetize such applications to add revenue streams to the company.
AR and VR can be used to create 3D displays used to interpret and display data. This dynamic method of data visualization is essential in providing detailed and engaging details, mainly when presenting such data to clients who might not find it easy to understand in its raw form.
AR and VR technology also allows the business to take a custom approach in the presentation of data to help bring out insights and highlights that are critical to the operations of the business.
The applications of AR and VR for businesses are just starting to scratch the surface. So far, the medical, retail and even the construction fields have begun to benefit from the power of AR and VR. As more brands look into other potential uses and applications of Virtual and Augmented Reality technology, more businesses will find more ways to take advantage of this growing technology to enhance their services and push their objectives. No matter what idea you have for VR or AR integration into your business, you can find a partner to help get things done on WhatBench. Search through our combined reviews for talented AR & VR production firms from around the globe to find the firm best suited for your needs today!