Can Your Business Really Afford To Neglect Online Visibility?

Today, there are nearly 4.48 billion active internet users worldwide. Your brand has an opportunity to reach over half of the population. A website is a vehicle used to transport your brand to your audience. If you want to engage your audience, tell your brand story, and turn visitors into customers, a solid website is imperative. The following blog post touches on why a custom website is always your best business option. 

Why Your Business Needs A Custom Website? 

1. Online Visibility 

Building your brand is important. A custom website gives you an opportunity to reach an online audience and stay visible with competitor businesses in your field. Visual branding with a website is the key to telling your audience a story they can relate to and meeting their needs. A professional web developer understands how to work with you to build a website to be the voice behind your brand. A custom website can be a marketing tool that's creative and functional.

2. Generate More Leads + Website Optimization 

A custom site allows you to set up your website to do exactly what you want it to do. Generate leads and make conversions. Furthermore, a custom site allows for easier optimizations down the road and in general will make your business more future proof. With a custom site, you can work with your developer to create the architecture you think will lead to the best site and allow partnerships with a digital marketing firm to be more seamless, as the will have the confidence to suggest changes that they know your site will have the ability to do.

3. Over 30% of Consumers Won't Consider A Business Without A Website 

There are nearly 3 billion active smartphone users worldwide that use the internet to search for information. Today, if you don't have a website, users will not consider your business as credible. A custom website has better chances of standing out from other businesses and help you establish a trustworthy brand.

4. Your Credibility Is Determined By Your Website Design 

Not only does not having a website make consumers trust you less, but it also can impact your credibility. A jaw-dropping website that tells your true brand story can enhance your credibility. A custom website designer understands that customers will look on your website for reviews, rewards, and check your credentials as part of their decision to engage with your brand. It only takes customers a few minutes to decide if they're going to engage with your brand when they visit your website. 

5. Earn Revenue 

A custom-designed website gives your business an opportunity to generate revenue. A custom website designer understands that your website is an investment and will help you get a return on your investment. In fact, this is especially true for E-commerce brands. Ironically, 52% of website users choose not to purchase from a website due to poor navigation and overall aesthetics of the website. A custom website designer knows how to design and position the content on your website to achieve the best results. 

The bottom line is a custom website will allow your brand to shine and attract new customers while engaging returning ones the way a stock never truly can. If you’re interested in finding a web development team to create your new custom site or manage your current one, visit WhatBench today and find the top web development teams available.